Word of mouth marketing is a form of marketing that relies on positive referrals from current or past customers to generate leads and sales. It’s a marketing strategy that has been around for centuries, and it’s still one of the most effective ways to generate leads and sales.
Why Word of Mouth Matters
Telling your friends and family about a good or bad experience with a product or service can be one of the most powerful forms of marketing. According to a study by Nielsen, 92% of people trust recommendations from friends and family over all other forms of advertising. That’s because people are more likely to believe their friends and family members than think ads. And, it’s not just about getting people to buy your product or service. Word-of-mouth marketing can also increase brand awareness and create a positive image for your company.
Lush Loyalty, a beauty brand, prides itself on offering its customers ethical and sustainable products. They’ve built one of the most successful word-of-mouth marketing campaigns by encouraging their customers to share their experiences on social media. As a result, they have built a strong base of like-minded customers passionate about the brand and its products. As a result, Lush Loyalty has seen a significant increase in sales and conversion rates over the years, successfully utilizing Word of mouth marketing.
One of the best ways to generate word-of-mouth marketing is by collecting reviews from your customers. Positive reviews can help you attract new customers, while negative reviews can help you improve your products and services.
There are a number of ways to collect reviews from your customers, including:
- Asking customers to write a review on Google, Facebook, or Yelp
- Adding a review form to your website
- Sending an email after purchase or service asking for a review
For SaaS companies, it’s of crucial importance to collect a review every month. However, if you are selling a tangible product, you should aim for a review 10 days after the purchase.
How to Share Reviews by Using the Digital World
Once you have reviews from your customers, you need to share them with the world. One of the best ways to do this is by using digital marketing channels, such as:
- Your company website
- Social media channels, such as Facebook, Twitter, and LinkedIn
- Email marketing-Blog posts
- Press releases
Digital marketing channels are a great way to share your reviews with a large audience quickly and easily. Make sure to use a mix of digital marketing channels to reach the widest possible audience.
The Importance of a Review Page to Maximize SEO
A review page can help you increase your website’s SEO. When looking for a product or service, they often use Google to search for reviews. If your website has a page dedicated to studies, it will likely appear in the search results. This can help you attract new customers and increase sales. There are several things you can do to improve your website’s SEO, including:
- Adding keywords to your review page title
- Adding keywords to your review page description
- Adding images to your review page
- Embedding videos from customer reviews on your review page
- Linking to your review page from your website’s homepage
- Linking to your review page from other pages on your website
- Adding your review page to online directories
You can dramatically improve your website’s SEO and increase the number of people who see your reviews by doing a few simple things. There are a number of tools online that can help you capitalize on your customer reviews. BizRatings is one of the fantastic tools to help you collect and share your customer reviews with the world. It’s a review site that allows you to collect reviews from your customers and share them with the world. To help you do so, BizRatings’ converted reviews are indexed on key search engines such as Google, Bing, Yahoo… With the increased customer feedback generated by BizRatings CSAT surveys, you will benefit from a higher rate of converted, verified customer reviews to fortify your SEO dominance.”
In the end, We can say that Word of mouth marketing is still one of the most effective ways to generate leads and sales. By collecting reviews from customers and sharing them with the world, you can increase brand awareness, create a positive image for your company, and improve your website’s SEO.